The most valuable asset of any business is its people. Translating that asset into something that fits with your social media marketing plan can be a bit tricky. The upside of incorporating the human factor into your marketing can be well worth the effort. Here are some tips on how to utilize your people in your social media marketing. Continue reading
While successful small business owners strive to be experts at their craft, they also tend to be versed in almost all other aspects of business. One common trait of many of these small business owners and entrepreneurs is their versatility. They understand finance, marketing, payroll, customer relations, advertising, logistics, public relations, and many other skills. This versatility lends some to question whether or not they need to enlist the help of others in their social media marketing. The question “Why pay someone to do something that I can do myself?”
often pops up with these go-getters. So why not? Why can’t you handle your own social media marketing like you handle the other aspects of your business? The question isn’t CAN you handle your own social media marketing but rather, SHOULD you handle your own social media marketing. Of course you can do it, and with a lot time and effort, do it well. Like most aspects of the business world, this is a question of balance. Continue reading
The holiday season is now in full swing. Decorations are up, temperatures are dropping, office parties are happening, and families are about to gather. For those in the social media world this time of year means facing some difficult challenges and a chance to capitalize on new opportunities. Here are some things to keep in mind this season. Continue reading
Each Tuesday the team at SLK Consulting posts a quick and handy tip to help our followers improve their social media presence. Here is a collection of some of our recent tips. Enjoy, and check in on Facebook every Tuesday for more handy tips to improve your social media. Continue reading
Content Marketing is the creation and consistent sharing of timely, relevant, and valuable information for the purpose of attracting and engaging a specific audience.
Every thing your business posts on Facebook, Tweets, Blogs, or adds to YouTube, brands your business and helps it to grow. This content is the life blood of your social media marketing. So what happens when writers block hits and your content marketing begins to suffer? Try these five quick tips to help improve your content and break content writers block. Continue reading
6 Tips to Make Sure Your Facebook Cover Photo is Doing Work for Your Business!
Facebook is the still the most influential social media platform out there. Recent changes to the way Facebook lets your fans see what you post from your business page make it more important now than ever to make that great first impression. The first visual experience your customers have with your page is the gateway to creating the engagement your business needs to be successful in the social media world. So where do you start to quickly capture your audience from a visual perspective? The Cover Photo! Continue reading
Maybe not, but your potential customers sure do! Forbes recently named Twitter as the fastest-growing social media platform in the world. That alone should at the very least give you a moment’s pause and the inclination to look into utilizing this in your marketing strategy. If that, however, is not enough, here are three more common sense reasons your small business needs to have a twitter presence. Continue reading
The recent changes to the Facebook algorithm that determines what posts appear on your timeline may do a very good job of frustrating social media marketers and business owners alike, but there are some unintended benefits. Yes, Facebook is using this to make money, yes they are trying to keep stock owners happy, and yes you may be forced to reach into your pocket to influence your intended customer base, BUT….. Continue reading