Content Marketing is the creation and consistent sharing of timely, relevant, and valuable information for the purpose of attracting and engaging a specific audience.
Every thing your business posts on Facebook, Tweets, Blogs, or adds to YouTube, brands your business and helps it to grow. This content is the life blood of your social media marketing. So what happens when writers block hits and your content marketing begins to suffer? Try these five quick tips to help improve your content and break content writers block.
1. Create a Content Calendar
Taking the time to plan out a week or two worth on content can work wonders for your marketing. It allows you to stay proactive as well as all your social media outlets together with a common marketing goal. A calender also lets you keep track of the content you post as to avoid repeating or reusing old information.
2. Look & Learn
If you find yourself in need of inspiration, just look around. It is always good practice to follow the leaders in your particular industry. Take the time to see what works for them and what doesn’t. What type of posts get the most engagement, which tweets are most often retweeted? Learn for the things that are working for others and adapt it to fit with your social media marketing game plan.
Take a look at what is going on in the social media world around you. Use this for ideas, but feel free to share relevant information with your potential clients. This allows you not only build a relationship with others in your social media circle, but continue to provide timely and relative information to your fans. Sharing relevant posts and tweets helps to encourage others to do the same with your content.
4. Take Photos
Want inspiration, just get visual. Walk through your business and take photos of everything. Get shots of the people, the process that make your business work, and anything else that catches your eye. Not only will you have a library of photographs to use, you will be able to get the wheels turning with some visual stimulation.
5. Behind the Scenes
People are curious. Your fans would love to know how your business works and the people working behind the scenes to make it happen. Taking the time to introduce your fans to the team that makes things happen is a great way to brand your business as well as engage your followers.