How to Put Your Cover Photo to Work

6 Tips to Make Sure Your Facebook Cover Photo is Doing Work for Your Business!

Facebook is the still the most influential social media platform out there.  Recent changes to the way Facebook lets your fans see what you post from your business page make it more important now than ever to make that great first impression.  The first visual experience your customers have with your page is the gateway to creating the engagement your business needs to be successful in the social media world. So where do you start to quickly capture your audience from a visual perspective? The Cover Photo! Continue reading

Darwin in the new Facebook

thumbs up cropThe recent changes to the Facebook algorithm that determines what posts appear on your timeline may do a very good job of frustrating social media marketers and business owners alike, but there are some unintended benefits.  Yes, Facebook is using this to make money, yes they are trying to keep stock owners happy, and yes you may be forced to reach into your pocket to influence your intended customer base, BUT….. Continue reading