Should You Hire A Social Media Manager?

SLK social media marketing manager While successful small business owners strive to be experts at their craft, they also tend to be versed in almost all other aspects of business.  One common trait of many of these small business owners and entrepreneurs is their versatility.  They understand finance, marketing, payroll, customer relations, advertising, logistics, public relations, and many other skills.   This versatility lends some to question whether or not they need to enlist the help of others in their social media marketing. The question “Why pay someone to do something that I can do myself?”
often pops up with these go-getters. So why not? Why can’t you handle your own social media marketing like you handle the other aspects of your business? The question isn’t CAN you handle your own social media marketing but rather, SHOULD you handle your own social media marketing.  Of course you can do it, and with a lot time and effort, do it well.  Like most aspects of the business world, this is a question of balance. Continue reading

When the Content Runs Dry

content marketing

Content Marketing is the creation and consistent sharing of timely, relevant, and valuable information for the purpose of attracting and engaging a specific audience.

Every thing your business posts on Facebook, Tweets, Blogs, or adds to YouTube,    brands your business and helps it to grow.  This content is the life blood of your social media marketing. So what happens when writers block hits and your content marketing begins to suffer? Try these five quick tips to help improve your content and break content writers block. Continue reading